Tuesday, May 11, 2010

Screens replace print? Can't see it myself

AT risk of sounding old fashioned, again, I struggle to imagine a time when screens completely replace print. I'm not saying it won't happen, just that I struggle to imagine it.

I had no trouble imagining a time when robots would ring me up during the day and offer to upgrade my Sky package. I look at Terminal Five or the amazing big TV screens around King's Cross and think, "yes, this is what the future was supposed to be like". Bladerunner, that's what it's like.

But my much-predicted "paperless office" is piled high with the stuff and I get some comfort from that. I spend about ten hours a day looking at a screen, so when I move into the other room, put on a table lamp and relax with The Word magazine or a Peter Robinson paperback, my eyes literally pour out their gratitude.

There are whole swathes of the population that seldom see a screen. I've worked in a factory with people who have little contact with and no interest in computers. I know people in Yorkshire who laugh at the internet. They are amused, not bemused, by it and lead culturally-rich, rewarding lives without it.

Sometimes I think we live in an iPad, iPod, Blackberry bubble that's not as big as we think it is.

Not sure if I've told this story elsewhere or not, but at Christmas time, my 12-year-old daughter finished poring over the festive edition of the Radio Times and announced, "Dad, this magazine is brilliant. They should bring it out every week. I'd read it."

And she does, paying for it most weeks out of her pocket money. She wouldn't consider paying for anything online, though. Her iPhone apps go on my account.

Thursday, April 15, 2010

Today's most meaningless headline

THIS could be the start of an occasional series, the most meaningless headline on an emailed press release. Today's contender:

"TENBAC GOES LIVE WITH NBIS FROM HICOM"

Must mean something to somebody, I suppose...

Wednesday, December 30, 2009

What happened to EvaEva? Could it happen to you?

PEOPLE in one of my LinkedIn groups recently received a message from a member called EvaEva.


EvaEva (left) is a musician and artist living in Brooklyn (click here to see her website). She has used social networking very efficiently to promote herself and her work.

A couple of months ago, she says, she was thrown off LinkedIn. She says the site accused her of inviting too many people to her network who then said they did not know her. I assumed connecting with people you don't know is an important aspect of networking, but maybe I'm wrong.

EvaEva's suspension from LinkedIn got me thinking about the number of entrepreneurs and small businesses that are growing to rely on online social networking tools. I have picked up work via these websites and I'm sure that some media/tech/sales operators would not exist and could not survive without them.

So, how are we viewing the terms and conditions of membership? Do we care that LinkedIn can withdraw its services at any time, without having to give a detailed reason? That, of course, is LinkedIn's prerogative. It has to protect itself from misuse or abuse of its services.

I sent a message to LinkedIn on behalf of EvaEva. I asked the site to give me its side of the story as I prepared a newspaper article on the businesses and individuals that rely on social networking sites. As I write this, LinkedIn hasn't replied to me but (and here's the good news) EvaEva's profile has been re-instated. I've asked her to tell me how it all worked out.

In the meantime, if you are totally dependent on this kind of media, I'd love to hear from you.

Thursday, December 03, 2009

The corporate dilemma

I HAVE two very lovely clients (actually, I've got more than two but I'm only referring to two of them today).

One wants me to run its blog, Twitter for it and explore the possibilities of LinkedIn and Facebook. Great. Sounds like a lot of fun work, and the client pays well.

A second client is not so keen on social media. This doesn't matter to me so much because my work there is different. But it leads to some interesting conversations. Client two has read a survey that says 87% of Twitter content is described as "shite".

Client one wants my Tweets to be firmly in the 13% said to be interesting and useful. Looking at the types of followers we have attracted and my client's core business, that should be fairly straightforward. And 13% suggests to me that a lot of Twitter traffic is interesting and useful. If the journalist's role is under threat, maybe the editor can find more work than ever.

Client two was telling me last week about the growing number of companies that ban ALL their employees from ANY activity on social networking sites at work AND AT HOME. This follows a number of high-profile cases where individuals have made negative comments about their employers.

You don't have to look far for the low-profile cases where individuals describe long, tedious, stressful, miserable work. Even counting down the hours to Friday afternoon could be interpreted by an employer as negative.

From my point of view, the companies frightened of Facebook might be better off addressing the stress, tedium and misery first.

More than half of companies (54%) already ban Facebook in the office and some are now starting to write "no social media" clauses into their employees' contracts. If you're caught on Facebook, at work or at home, you're out.

What do we think of that?

STOP PRESS (we must keep these terms alive!) This was just sent to me. It's apparently a screengrab of a Facebook post, said to have been written by the daughter of ousted General Motors boss Fritz Henderson. Can a Facebook ban be extended to forthright family members?


Wednesday, November 18, 2009

Great response from the council

ON Monday I suggested a few improvements to Peterborough City Council's website and shamefully didn't expect a reply.
Well just to prove me wrong, they did reply to me the next morning with this excellent response: 
"Thank you for your email, this is exactly the kind of feedback we were hoping for and I wanted to take the time to write back to you personally, to thank you and to explain what we will be doing with your comments. I hope you will find this helpful.
I will be taking these suggestions forward with feedback we have received from others to see how we can best move forward. Ours is a movable and continuously developing site so all suggestions are welcome and will be considered as the site develops.
I really like your suggestion regarding comments, complaints and compliments so I will be looking to change this as soon as possible. I will call our customer service centre today to see what we can do.
I will take forward your other ideas as mentioned and I will share them with the rest of the marketing team.
Thank you again for taking the time to be so constructive.
Warmest wishes
Kathleen McGrath
Marketing Manager
Peterborough City Council"


Thank YOU Kathleen!

Monday, November 16, 2009

Interfering with the council's business

IT'S not like I'm short of work at the moment. In fact, I'm blessed with a bulging order book. But sometimes I just can't help myself.

Today was set aside to research the photographic industry and I was seized by the greatest risk of online research – random curious clicking – by 09:15. My first cup of coffee was still warm and already I'd lost my focus.

The amble through hyperlinks that led me to the Peterborough City Council website is too tedious to describe here, but that's where I ended up.

I was greeted by a new layout and an appeal for feedback.

The short email I composed, with bullet point suggestions, became a stripping down, literally, followed by a reassembly of the homepage. The whole message, together with screengrabs follows.

How long before they write back to tell me to get knotted?

"Hi there City Council

I hope you don't think this is cheeky, but I have taken the liberty of redesigning the homepage using only elements that are already there. You did ask for comments, and I think you got it nearly right.

My suggestions finish it off for you and I hope you will consider taking them on board.

This commentary goes with the attached image.

1. Make better use of the space at the top of the page by compressing the masthead and then arranging the text above and below the green swirl.

2. Get rid of the welcome message and then re-arrange the elements in its place, as per the example.

3. Get rid of the Did you know? vote until you can come up with a meaningful poll.

4. Replace 'Features' with 'news' and put it at the top. Link it to news from the press office and put a comments facility on each message - have a conversation with your citizens! (Pay me to monitor and moderate the comments.)

5. Get rid of the building shapes from the 'Do it online' panel to avoid repetition with the page footer. Make it a plain tint (don't have time to do it in the example, but you know what I mean).

6. Finally, in the comments, compliments and complaints section, the department and the email address both use the word 'complain'. People don't need that kind of encouragement, put more emphasis on compliments and comments by using a better word or phrase: 'feedback' or 'howarewedoing' or 'helpusimprove' or 'makeitbetter' are all more positive than 'complain'.

Hope you like the ideas. They're all free!"


Original site (click to see full size version):


My ideas (click to enlarge):





Wednesday, August 26, 2009

No good for Bike, but still worth a read?

THIS is a strange one.

Back in March Bike magazine asked me to write one of its regular 'On Any Sunday' features. It wanted me to report on life on Westgate Road, better known to Newcastle motorcyclists as "The Hill".

During my research I discovered that most of the motorcycle shops on Westgate Road are closed on Sundays, not ideal for a feature called On Any Sunday. Undaunted, I rescheduled for a Saturday and headed for Newcastle.

Spring had not yet reached the north-east and this particular Saturday, March the 28th was very cold and very wet. In fact, there was also sleet.

Westgate Road was all but deserted but inside the various shops I received a succession of warm welcomes from diehards of the Hill, all keen to tell me what a shitty day I'd chosen for my visit.

I did my best with the story, but there was no saving the bleak photos of an empty road. The magazine apologised and told me the feature wouldn't be published. The editor, a fine, honourable man, paid me my expenses and a "kill fee".

Having sat on it for five months, I've decided to post the article as a blog entry. I don't like to see work go to waste. Somebody might find it interesting...

[COPY STARTS]

On any Sunday*

*you might consider changing to Saturday, it’s all shut on Sundays

Westgate Road, Newcastle

BIKE SHOPS HAVE LINED ‘THE HILL’ FOR HALF A CENTURY AND TWO NEW ONES HAVE OPENED THIS YEAR

WORDS AND PHOTOGRAPHY BY MARTYN MOORE


THERE'S a wind of change blowing down Westgate Road in Newcastle, and on the first Saturday of spring it’s bitter, blowing hail and sleet off the North Sea.

That wind catches the rasp of a race can as a mechanic brings a bike round from Armstrong’s workshop to the front of the shop. It’s the only moving motorcycle along the famous half-mile of ‘Wesgit Hill’, the greatest concentration of motorcycle shops in the north-east.

To the north is open land prepared for development. The Tyne Brewery brewed its last bottle of Newcastle Brown Ale here in 2005 and whatever replaces it will impact the residents and tenants of ‘The Hill’. Modernised houses and flats on the north side of the road contrast sharply with some of the scruffier bike shops.

The big dealership on The Hill is M&S and, bizarrely, each franchise has its own premises. You have to wonder if this makes financial sense, with several sets of rates and utility bills to pay, although with the Honda concession about to open opposite the Suzuki shop, M&S seems committed to The Hill.

But it’s the independents that give The Hill its character, like Classic Motorcycles in the former cinema. A stained glass MGM lion still adorns the dusty shop window, a Vincent engine sits on the counter and stuffed bird looks down from a cupboard. Owner Grahame Craggs gets letters from the council.

“They tell me about new workshops with low rent and rates on an industrial estate. They don’t want the new development looking down of the backs of grotty places like this,” he says.

But it’s not grotty, and putting Classic Motorcycles in a ‘unit’ would be like brewing Newcastle Brown Ale in Gateshead. Oh dear, bad analogy.

Back on the street a small group stands at the window of O’Neil’s newsagents, looking at postcard adverts for used bikes. Next door, the steamy second-hand shop window is full of bike boots, helmets and electric guitars. A couple in matching Dianese jackets, collars up and leaning into the gale, don’t want to stop to chat or have their photos taken. Who can blame them? Today, the only chatting is indoors, over a mug of hot tea at Joe Joe’s bike breakers.

“You should have been here last week, man,” says Joe Burns – information that will be given, word-for-word, a dozen times more today. “The street was packed on both sides. One lad pops a wheelie right up the hill with a squad car comin’ the other way. By the time they got turned round he was probably in South Shields.”

You’ll hear this banter in bike shops everywhere, but along Westgate Road it has permeated the walls like the smell of oil and tyres. Incidentally, these men shouldn’t have to go outside to smoke a roll-up. Not today or any day.

“The heyday was in the 80s,” remembers Joe. “The crowds parted like the Red Sea to let bikes go up, often on the back wheel. They’d let buses up, too, but it wasn’t a street for cars.”

Today a CCTV camera sits at the top of the hill with a clear view down to the Opera House. There’s nothing to catch today.

“Some of the lads rigged flip-up numberplates just like James Bond,” Joe says. “They’d run a cable to a choke lever and when they wanted to have a bit of fun, they’d pull the lever and the ’plate would flip up out of sight.”

Lunch arrives from the chip shop as a customer hands over the cash for a header tank and comes up short. “Drop it in next time you’re passin’,” he’s told. And you know he will.

The diversity of the shops means there’s no rivalry. If a trader can’t help you, he’ll send you to someone on The Hill who probably can. Would he be as quick to send you to an industrial unit on the edge of town?

Go to Westgate Road on any Saturday and help preserve part of the north-east’s motorcycling heritage. Don’t go on Sunday though, that’s when the crew on The Hill will be riding their bikes.

For more information go to www.westgatehill.com. Special thanks to Jack Armstrong of Armstong’s and Carl at Custom Lids.

[689 words]


Panel, extended caption 1 (use with pics 035, 038, 039, 040 or 041)

After more than 40 years on The Hill, Joe Burns’s enthusiasm for it is undiminished. He started out in 1966 polishing bikes at Ken Robinson’s – one of the Hill originals – and worked in several of the shops before starting up on his own. He’s proud of his Aladdin’s cave of used spares and edging up some narrow stairs he recalls a letter he got from an old woman in New Zealand who was born on those steps and lived most of her young life in the former flat. What she’d think of the racks of carefully labelled top yokes that have replaced her bedside cabinet is anybody’s guess, but she would surely be impressed by Joe’s idea to sell spare wheels to track day enthusiasts. “Getting a tyre changed at a track day can be expensive and time-consuming,” he says. “I’ll sell you a spare wheel for £50 and you can put your wet weather tyre on that.”


Panel, extended caption 2 (use with pic 047)

New businesses are moving into Westgate Road. The Trading Post has been open since January and is doing good business being the only shop on The Hill catering just for cruisers. The Harleys and Aspencades bring more variety (on a warmer day) to the ‘solo motorcycles only’ parking that lines the street.

From the left, this is: Maria, Carole, Maurice and Joe.

Maurice Savage is the director, he’s also a skilled saddler so the shop provides an outlet for his leathercraft. “We’ve got off to a good start,” he says. “Our affiliation to various clubs and support of events in the region is a big help.”


Panel, extended caption 3 (use with pic 016)

Sounding a lot and looking a bit like ‘the cast of Auf Wiedersehen, Pet meets the Likely Lads out for a blast’, the NE Road Bandits MCC are five of the very few riders braving the bitterly cold weather. From the left, Keith, Ray, John, Ian and Kevin are from “out of town” and here to see what’s going on. Not much, fellas. They were keen to promote their Easter Sunday ride-out to the Washington Wetlands bikemeet via Whitby on April 12. We hope it went well, guys.


[COPY ENDS]